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marketing expertise
Wilcox work with leading supermarket operators to develop product
ranges for specific market demographics.
Wilcox pre-pack product development is based on applied marketing
strategies, in-depth knowledge of New Zealand consumer requirements,
suitability of variant types, an understanding of distribution and
merchandising systems and the awareness of international product and
packaging trends.
a new zealand first
Wilcox were the first New Zealand company to present potatoes most
suitable at different times of the year to meet specific cooking methods
• baking/roasting
• boiling/salad
• mashing
Packaging clearly communicates these options to consumers using selected
colour codes and meal solution photography for each cooking type.
This approach which, captures consumers imagination with eye catching
on pack visuals, is carried across carrots and 3 onion types.
The Wilcox product range includes new season potatoes over each summer
season packed in specially printed 1.5kg boxes, larger 5kg and 10kg
size bags and general purpose white and red potatoes.
Review a history of Wilcox brand development:
Home
Farm
Prime
Harvest
Onions |
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about wilcox
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